Matomo

Matomo (formerly Piwik) is the #1 open-source web analytics platform, used on over 1.4 million websites in over 190 countries. Matomo values privacy protection, 100% data ownership and no data sampling. It has two different hosting options – cloud and on-premise. Cloud takes the hassle out of installation, whereas on-premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you max. flexibility.

Feature :

Customer Journey Mapping Tools

• Behavioral Analytics
• Customer Profiles
• Data Import/Export

Dashboard

• Private Dashboards
• Data Visualization
• KPI Monitoring
• Public Dashboards
• Widgets

Data Management

• Data Analysis

Data Visualiazation

• Analytics/Reporting
• Custom Dashboards
• Filtered Views

Heatmap

• Behavioral Mapping
• Website Analytics

Marketing Analytics

• A/B Testing
• Channel Attribution
• Dashboard
• Campaign Tracking
• Performance Metrics
• Website Analytics

UX

• For Websites
• Heatmaps
• Screen Activity Recording
• User Journeys

Web Analytics

• Campaign Management
• Conversion Tracking
• Goal Tracking
• Keyword Tracking
• Multiple Site Management
• Pageview Tracking
• Referral Source Tracking
• Site Search Tracking
• Time on Site Tracking
• User Interaction Tracking

Website Optimization Tools

• Performance Metrics